Tumblr Rumblr, I hope it doesn’t lose its Thunder
First off — I’m writing this as a supporter/fan of Tumblr, platform and all of the beautiful things I have come to discover just from using this platform.
When I saw the first advertisement from Vans on my dashboard, I was surprised but it was kind of visually cool, Vans a staple in shoes, skate culture, young people I mean it isn’t too far from what most of the Tumblr generation represents. On the other hand now seeing an ad from Nine West, just pushes my buttons a little bit, not only am I not following them or care to it’s for a specific reason, also to add to the flames it was a gif of a girl dancing aimlessly, which just seemed super out of place with what I, and I’m assuming all of you guys worked so hard to curate by following certain tumblr blogs.
I wouldn’t mind if it was some sort of advertisements based on my interest, and who/what I follow, but I don’t think people are considering that at all. If you’re going to sell me something, at least let it be something I’m remotely interested in, where I think Tumblr flourished on the idea of developing a safe haven for digital individualism for weird groups of kids all around the world to all share a common bond. There’s random kid in Kansas City, Missouri who writes his heart out on here day in and day out because he believes in the community of Tumblr, and what the platform represents.
Tumblr is where people trust their followers most which they’ve never met, thousands of miles away, and hate everyone on their Facebook for very specific reasons I think we can all relate to — a sense of escapism and aspirational elements built into millions of pixels bring to life what some are super proud of, while others rather covet their Tumblr like a digital diary — it’s all fair play.
I totally understand Yahoo’s outlook and their return on their investment in purchasing Tumblr some months ago, what most of us feared is the platform changing dramatically. I just want them to keep in mind the decisions being made moving forward, or if they have already been made some type of reassessment.